Any digital strategy should be fueled by data and insight from an abundance of sources; unless you know what's happening on your website, you don't know how to make it better and you don't know what parts of your marketing are working best.
If you're spending money on any form of marketing you want to know it's working, right? An analytics package that has been set up properly can tell you where your website traffic is coming from, what it's doing on your website and, most importantly, how your customers are spending their money. Once you know which of your marketing channels are working best for you (and which aren't), you know where to invest more cash.
We have an extensive web and software development background, which means we understand code upside down and inside out. With over 8 years analytics experience working with data of every variety, we fully believe that everyone should have access to all the data they need to make smart, informed decisions and help their business grow.
All the money you invest in any form of marketing comes down to an interaction between your brand and your consumer – if you want to really understand the value of that interaction, you need to not only have an accurate analytics platform, you also need to understand the data it's giving you. Once you know which of your marketing channels are working best for you (and which aren't), you then know where to invest more cash.
We are particularly specialised in the Google Analytics platform and its related products, working with both the technical aspects - such as tagging design, implementation and troubleshooting - and non-technical aspects such as reporting, insights and user training. Our background allows us an uncommon advantage to make analytics accessible to any level of technical expertise.
While we specialise in the Google ecosystem, we have also had plentiful experience with other analytics solutions - such as Adobe Analytics, WebTrends or CoreMetrics - as well as other tag management, CRO and insight tools. We would love to hear from you for any data projects you may need help with!
Make sure your tracking reports are accurate with our comprehensive audit and summary report.
Launching a new site, app or online service? We'll ensure you can track every KPI and metric your business needs.
Working with your development team to implement tracking and marketing tagging via a Tag Manager or integrated code.
Not sure how to get the best out of your reports? New to tag management? We can deliver custom training to suit all audiences.
Pug Audit Pack
For basic and small e-Commerce sites. Includes:
- Meeting to discuss reporting needs for your business
- Comprehensive audit of tagging and reporting data
- Recommendations for improvements and how to implement them
- Follow up review after implementation of any recommendations
Labrador Tracking Pack
For larger websites and online stores, or for new analytics implementations. Includes:
- GDPR compliant tagging implementation
- Tracking of all key conversion journeys
- Enhanced e-Commerce tracking
- Setup for both Analytics and Tag Management
Great Dane Pack
For multi-site projects, complex integrations with external data providers, and custom reporting. These projects vary extensively client by client, so please contact us for a custom quote.
We're not about the hard sell, if you just want an informal chat about your website or you want a quote we’re always happy to talk.