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With 18 years of digital marketing expertise, I specialise in SEO and GEO that scales with you. Based in the wild beauty of the Scottish Highlands, I help brands of all sizes, from local start-ups to global household names, navigate the changing landscape of search.

SEO and GEO that scales with you.

Independent SEO & GEO consultancy · Scottish Highlands

Start a conversation

With 18 years of digital marketing expertise, I specialise in SEO and GEO that scales with you. Based in the wild beauty of the Scottish Highlands, I help brands of all sizes, from local start-ups to global household names, navigate the changing landscape of search.

SEO & GEO Process About Testimonials

SEO and GEO that scales with you.

Independent SEO & GEO consultancy · Scottish Highlands

HOW I WORK

HOW I WORK

Expert help, shaped around what you need.

How we work together is entirely up to you. Whether you want a free informal chat to get your head around the basics, a comprehensive audit to identify exactly what is (and isn't) working, or a long-term retainer to ensure your digital strategy remains future-proof—I’m here to help you navigate it all.

THE ESSENTIALS

THE ESSENTIALS

THE ESSENTIALS

SEO and GEO, explained simply.

SEO and GEO, explained simply.

SEO and GEO, explained simply.

SEO and GEO, explained simply.

Two connected disciplines that help your brand get found, understood and trusted, whether someone searches on Google or asks an AI tool directly.

Two connected disciplines that help your brand get found, understood and trusted, whether someone searches on Google or asks an AI tool directly.

SEARCH ENGINE OPTIMISATION

What is SEO?

SEO helps search engines understand your site and helps real people find it.

Search Engine Optimisation is the process of building and refining a website so search engines like Google can easily crawl, index and trust your content.


Done right, it steadily increases your potential to attract high-quality organic traffic without relying purely on paid ads.

Why Google remains the priority

SEARCH ENGINE OPTIMISATION

What is SEO?

SEO helps search engines understand your site and helps real people find it.

Search Engine Optimisation is the process of building and refining a website so search engines like Google can easily crawl, index and trust your content.


Done right, it steadily increases your potential to attract high-quality organic traffic without relying purely on paid ads.

Why Google remains the priority

GENERATIVE ENGINE OPTIMISATION

What is GEO?

GEO focuses on getting your brand and content cited inside the direct answers generated by AI search tools.

AI search is not coming—it is already part of how people discover, compare and choose solutions.


Your potential customers are already using AI tools to find answers—and your competitors are adapting, too. Getting your head around the basic terminology and acronyms is most the battle won

See the scale of AI search

GENERATIVE ENGINE OPTIMISATION

What is GEO?

GEO focuses on getting your brand and content cited inside the direct answers generated by AI search tools.

AI search is not coming—it is already part of how people discover, compare and choose solutions.


Your potential customers are already using AI tools to find answers—and your competitors are adapting, too. Getting your head around the basic terminology and acronyms is most the battle won

See the scale of AI search

A CLEAR ROUTE THROUGH CHANGE

A CLEAR ROUTE THROUGH CHANGE

Audit. Strategise. Optimise. Evolve.

Audit. Strategise. Optimise. Evolve.

A practical framework for improving how your brand is found, understood and trusted across search engines and AI discovery.

A practical framework for improving how your brand is found, understood and trusted across search engines and AI discovery.

01

Audit

We begin with a deep dive into your current digital footprint. Using my extensive experience, I identify technical barriers and untapped opportunities in both traditional search and AI-driven discovery engines.

02

Strategise

I develop a bespoke roadmap tailored to your specific goals. Whether you are a local independent business or a global brand, we define a clear path to improve your visibility and authority.

03

Optimise

Optimise

I refine your technical foundations and content architecture. This is where the quantifiable impact is seen, as your site is positioned to be found by human users and accurately synthesised by AI models.

04

Evolve

Evolve

Search never stands still. I provide ongoing monitoring, reporting and adjustments to ensure your strategy remains future-proof, keeping you ahead of algorithm shifts and the rapidly changing AI landscape.

SEARCH EXPERTISE, GROUNDED IN EXPERIENCE

SEARCH EXPERTISE, GROUNDED IN EXPERIENCE

Helping brands stay visible as search evolves.

Helping brands stay visible as search evolves.

My core focus is SEO and GEO: building the technical foundations, authority and content structure brands need to be found in traditional search and accurately understood by AI models.

My core focus is SEO and GEO: building the technical foundations, authority and content structure brands need to be found in traditional search and accurately understood by AI models.

Start a conversation

Start a conversation

Clear guidance for a changing search landscape.

CLIENT PERSPECTIVE

What clients say.

Trusted by founders and digital leads to navigate the complexities of search.

Harriet Garner

Executive Assistant

“Kimberlie’s expertise are unprecedented and having worked with her for 4 years, I have seen time and time again the amazing impact her diligent and tailored approach to SEO has had for clients.


Whether you are an SEO novice or expert, Kimberlie has the ability to be able to develop and implement brilliant strategies that see your rankings soar. She is an asset to any company looking to build out or build upon their organic presence and an absolute pleasure to work with.”

Explore further testimonials, industry endorsements and experience on LinkedIn

START WHERE YOU ARE

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Let’s make sense of what search is doing next.

Let’s make sense of what search is doing next.

Let’s make sense of what search is doing next.

Let’s make sense of what search is doing next.

From an informal conversation to an audit or long-term retainer, we can start with the level of support that feels right for you.

From an informal conversation to an audit or long-term retainer, we can start with the level of support that feels right for you.

Embo, Dornoch, Sutherland

Embo, Dornoch, Sutherland

Embo, Dornoch, Sutherland

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